Transcript:
I am Frank Frederick, “The Voice” TM and these are some Frank Words.
‘Tis the season, already.
Halloween and Thanksgiving have not happened yet but are you ready for the Holiday Season?
Advertising and promotions need to be prepared for the holiday rush and these take time to create. What is the campaign focus this year? Which video studio is developing your TV commercials? How about your radio ads? Whom is the actor or actress involved? Can the facilities meet your schedule? Have you booked your announcements with the broadcast facilities already?
This year many shoppers seem to be desiring a radiant, joyful, delighted feeling with a touch of nostalgia. Developing an advertising operation which invokes strong emotions will benefit business this year. Gone are the wimpy, self centered, misdirection of past seasons. A business branded with an accurate direction is essential.
Advertising featuring a voiceover which is caring and confident while being tender and strong at the same time – yes, I know you are expecting it – such as Frank Frederick, “The Voice” TM – or another voiceover artist which may deliver the proper assets for success will make or break this years good tidings.
The talent hired for an advertising story should create a brand image in customers heads. A brand voice is about how the business is perceived by others.
A voiceover artist MUST represent the company for more than a week or two in order to establish continuity. The image he or she creates authorizes a company to live “rent free” in a persons mind all year long if developed properly.
The brand voice may include a jingle such as on the past years Chick-Fil-A commercials or the music featured on Great American Family Network Promos or other musical stings. Often, it is the style, cadence, and emotion from a VoiceOver Artist which people remember. Once Customers hear that voice they associate the sound immediately with YOUR brand.
It has been said: “If you are lucky enough to hire Frank Frederick, “The Voice” TM … you are lucky enough” ®. What this means at this time of year is; I get busy; if you want the best, get crackin’ and prepare your Holiday Brand early.
Frankly, I am thinking about your desires and needs this wonderful holiday season.
These are some Frank Words from Frank Frederick, “The Voice” TM.
