… no matter how long you have had a dream, go after it.

I am Frank Frederick, “The Voice” TM and these are some Frank Words. The Pet Rock, Mood Rings, Beanie Babies, or Cracker Barrel Restaurants logo… What do they have in common? They are all fads. When creating a Voice Brand for your business there is ONE thing which helps your identity be exceptional and it […]

“… shoppers seem to desire a radiant, joyful, delighted feeling with a touch of nostalgia.”

“… Share the emotion of the words …”

Recognition of Others: Lately, more and more people are showing what makes America GREAT! They go the extra mile to serve others and smile while doing it. These folks are Every Day Heroes! Service is the key word here. Something which has been missing from our society “en masse” for quite a while. I would […]

It has been said: “The pen is mightier than the sword” (Edward Bulwer-Lytton, 1839), but is the pencil mightier than the shotgun? Have you heard that a particular type of hyper-directional microphone is as one manufacturer puts it: “…the industry standard for capturing exceptional audio with precision and clarity”. When applying that concept to Voice Over […]

That is the Question (Narrator No-No’s and Do-Do’s) AI alternatives to Real Human Voice Over are proliferating. Does it work? Will “Computer Voices” replace an actual human being? … I admit it, I am addicted to viewing Social Media sites with video such as YouTube, Vimeo, etc. Being one who get a kick out just […]

One of the current trends in the advertising market is for business owners to represent themselves as the face and/or voice of the company. Justifying their commercials with excuses such as: “It will not cost as much if I record myself on my radio and television presence” or “No one else knows my business like […]